Not many times, right.
People either search a thing on the internet or they don’t. It is that simple. We don’t search the same thing twice until unless it is something very important.
Let’s take an example for instance; how often you search the word IPL.
Probably, during the month of the event. You can look up the stats of people searching the word IPL on the internet. It has a peak during its season and then nothing.
It is tough growing your business if your keyword is only getting searched seasonally. You need a strategy that will get you consistent hits all year.
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So what should you do?
Instagram is your answer. It is one of the major marketing platforms. With more than 700 million users, it makes a perfect place to deploy new and more engaging market strategy.
1. Create A Lifestyle Brand
Instagram is a place where people love commenting and interacting. You must follow some brands in your Instagram if you dig a little deeper into those profiles and posts you’ll see a trend.
Ya, you guessed it right. Lifestyle shots!
You won’t get anywhere by simply posting the picture of your product million times on Instagram. But if that product is in a real-life scenario, it is a whole another game.
Posting more lifestyle shots will get you more engagement on Instagram. But your goal should be building brand awareness with the help of it so that people Google who you are and what your business is.
2. Make Posts Searchable
The next thing to do is make post searchable. How you do that?
The answer is keywords. They play a vital role in making your post rank up in SEO. You can either add a normal keyword or a long-tail keyword.
Posts which have keywords rank twice as fast as compared to the posts that don’t. Therefore, it is very important to include keywords.
Including the correct keyword in your post will make it more searchable, and in turn, will get you more views.
3. Do Contests And Giveaways
Contests and Giveaways are a great way to build your Instagram presence. They give the audience something to talk about your brand. You may think doing giveaways, and contests will cost you a lot of money, I am here to tell you it won’t.
Sunny Co clothing company held a giveaway in which they offer everyone a free swimsuit. In return, they asked the people to share, like and tag 3 people on their post.
The post went viral within a day, and their Instagram followers also increased due to it. Also, their user base went from 7000 to 750000, and the post got around 350000k likes for free.
The company paid nothing out of pocket. Instead, they made money by charging people with shipping fees on their giveaways. And not to mention the new followers, email address and brand awareness they gained from it.
So, giveaways and contests are the best way to increase engagement on Instagram. Even though there will be no ROI on it, the connections you gain will cover your expenses in the long run.
4. Hashtags
It plays a vital role in making your post visible in Instagram’s black hole of posts. If you want to increase your game, you need your post to make the trending list.
Creating your own hashtags are important as it makes your content visible on the internet, but if not done properly, you can screw it up.
If you think about it, hashtags are something that people use to search the trending posts and profiles on Instagram. So, only your hashtags won’t do, you need a few trending ones to support them.
You can also use hashtags based on your niche. Targeting all the consumers using hashtags will get you more views also other people will be able to see your brand.
You Can Also Watch: What Are Social Signals & Importance Of Social Signals In SEO l Social Signifier
Conclusion
If you want to increase your ranking, you need to work on your social media game. There is also an easy way to do this is by getting social signals and ranking up your social media profile. But it is not free as it can cost you from 50000$ to 100000$.
So, stick to the above tips and use them to boost your social presence. Create a lifestyle brand with hashtags that are trending. And remember giveaways are the best way to engage the people and to interact with them.
